Email deliverability and spam prevention guidelines
Protect your sending domain reputation, reduce bounce rates, and ensure inbox delivery.
High inbox placement requires adherence to standard email authentication and deliverability practices.
1. Domain Authentication: Ensure your custom sending domain has configured SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC DNS records pointing to your email service provider.
2. DNS and MX Caching: The system automatically verifies destination MX records with domain-level caching to prevent connection timeouts during bulk dispatch.
3. Rate Throttling and Bounce Handling: Dispatch queues process recipients in controlled batches. If hard bounces or mailbox rejections occur, affected addresses are automatically marked to prevent repeated failed deliveries.
4. Content Best Practices: Avoid spam trigger words in subjects, maintain a balanced text-to-image ratio, and always provide clear sender identification and physical business address.