Broadcast campaign setup and audience resolution
Create targeted email and WhatsApp campaigns with audience resolution and recipient verification.
Broadcast campaigns enable multi-channel communications to verified audience segments.
1. Module Access: Navigate to Social Intelligence → Campaigns → Add Campaign. Enter the campaign title, subject, channel (Email or WhatsApp), and select the target audience.
2. Audience Segments: Choose between pre-filtered customer groups, lead lists, or upload a custom recipient list. Custom lists support bulk import with automatic validation of email addresses and phone numbers.
3. Template Customization: For official company communications, choose the verified responsive template with header branding, body formatting, and secure unsubscribe links.
4. Verification and Scheduling: Review estimated recipient counts and deliverability health score before initiating delivery. Campaigns can be sent immediately or queued for automated background delivery.